Volunteers, then hope
You recruit volunteers, hand them a roster, and hope they figure it out. Most do their best — but without tools, training, or feedback, quality varies wildly from team to team.
One license activates every volunteer coach in your program — with the same coaching system, practice planning tools, and family progress sharing. You get full visibility across every team. No per-coach billing.
You recruit volunteers, hand them a roster, and hope they figure it out. Most do their best — but without tools, training, or feedback, quality varies wildly from team to team.
You have no way to see which coaches are active, where players are struggling, or whether families are engaged.
When something goes wrong, you find out from a parent complaint, not a dashboard.
ParentCoach AI gives you the system to raise the coaching floor across every team in your program — before the complaints come in.
Every role in your organization gets exactly what they need — no more, no less. Director tools live inside each outcome.
The activation pipeline shows every coach as Invited, Active, Idle, or Never Started — with a one-tap nudge for coaches who haven't logged in. You'll see who has started and who hasn't, without making a single phone call.
Team Dev scores across your league, compared against the league average. One view shows you which teams are thriving and which coaches need support — before it affects players or families.
Coaches share player updates with one tap. Families receive a progress link — no app to download, no account to create, works on any phone. Parents stop texting coaches asking how their kid is doing.
At the end of every season, ParentCoach AI generates a full report: coach activation rate, average player improvement, family visibility percentage. Download it as a PDF and walk into your board meeting with data you've never had before.
One license. Every coach in your program. You pay once — same coaching system, practice planning tools, and family share capabilities. No per-coach billing.
How pricing worksAt the end of every season, ParentCoach AI auto-generates a comprehensive program report.
Download as PDF. Share with your board. Show your association what a well-run program looks like — with data to back it up.
We're working with first league partners to prove volunteer coaches will use it, families will engage, and leagues will renew every season. Rec or travel — if you want the first cohort, we'd love to talk.
Baseball, softball, basketball, soccer, volleyball, and lacrosse are prototyped. We launch with the sports your league runs first.
Apply for early access →GameChanger captures scores and surfaces post-game data insights — free to coaches. ParentCoach AI builds the practice plan from that data, analyzes player movement, sends progress to families, and gives league directors visibility across their program. TeamSnap handles schedules. SportsEngine manages registration. None of them shows you whether coaches are actually coaching, players are improving, or families feel connected. ParentCoach AI is the coaching development layer between the scorebook and the season report.
| ParentCoach AI | Game-day platforms | Registration platforms | |
|---|---|---|---|
| Coach activation tracking | ✓ | — | — |
| Practice plans from game data | ✓ | — | — |
| AI movement analysis | ✓ | — | — |
| Family share — no app | ✓ | — | — |
| Team dev vs. league average | ✓ | — | — |
| Board-ready season report | ✓ | — | — |
Yes — coaches use the ParentCoach AI app to film reps, build practice plans, and share progress. Families and players receive a link and need no app, no account, and no download.
Baseball, softball, basketball, soccer, volleyball, and lacrosse are all prototyped. We launch with the sports your league runs first.
The coach scores the game or films a player rep. The platform analyzes what happened and builds a practice plan around it. The coach shares a progress update to the family with one tap. The league director sees all of this in the dashboard in real time.
Coaches can export game data from GameChanger as a CSV file and upload it directly into ParentCoach AI. A direct integration is on the roadmap.
Coach activation rate, average player development improvement, family visibility percentage, team Dev scores, and season highlights — auto-generated at season end, downloadable as PDF.
One league license covers every coach in your program — no per-coach fees. Pricing is seasonal and based on the number of teams. Starter leagues (up to 10 teams) start at $1,199 for one season or $1,799/year. Annual is the recommended default — player history carries across seasons and you get two board-ready reports per year. Full pricing available on request.
League directors see aggregate data across teams — activation rates, team Dev scores, season summaries. Individual player progress pages and family communications are only accessible via a link the coach chooses to send. Player data is attached to your organization's account, not to individual family accounts.
Talk to Kerry directly. We're a small team and every early-access conversation shapes the product.