⚾ Baseball
🥎 Softball
⚽ Soccer
🏈 Football
🏀 Basketball
🥍 Lacrosse
🏒 Hockey
🏐 Volleyball
⚾ Baseball
🥎 Softball
⚽ Soccer
🏈 Football
🏀 Basketball
🥍 Lacrosse
🏒 Hockey
🏐 Volleyball
⚾ Baseball
🥎 Softball
⚽ Soccer
🏈 Football
🏀 Basketball
🥍 Lacrosse
🏒 Hockey
🏐 Volleyball
⚾ Baseball
🥎 Softball
⚽ Soccer
🏈 Football
🏀 Basketball
🥍 Lacrosse
🏒 Hockey
🏐 Volleyball
Now in Early Access — Baseball · Softball · Basketball · More

Every child deserves
the best coach
possible.

AI coaching tools that turn every game into a clear practice plan and every player into a visible development story. Built for the volunteer coach who raised their hand.

1 Coaching my own kids, I saw the same problem everywhere: volunteer coaches who cared deeply but had no training, no tools, and no time.
2 A 10U girls softball team had no coach. A parent stepped up. Without support, the kids weren't improving — and they weren't having fun.
3 There had to be a better way. ParentCoach AI is that way — built for the coach who raised their hand.
"Youth sports has a coaching gap that nobody has ever tried to close — until now."
Get Early Access → See the Demo
ParentCoach AI home screen showing today's coaching focus and film-a-rep dashboard for Coach Kerry
The story
behind
the app.
Where It Started
I saw the same problem in every league I coached in.
Coaching my own kids, I noticed the same problem in every league and every sport: volunteer coaches who cared deeply about the kids were still failing them. Not from lack of heart — from lack of tools. No training. No time to build real practice plans. No way to know if what they were doing was actually helping players improve.
The Moment It Became Real
She saw me help a player. She asked if I coached. I said yes.
I was playing in a church softball league when a woman on my team saw me working with one of the players on their swing. She asked if I'd help coach her 10U girls softball team. I went to watch them play — and it was hard to watch. The girls didn't know what to do on plays, could hardly throw the ball, and most importantly: they weren't having fun.

We started coaching at the next practice. They won the last five games of the season. But the wins weren't the best part — the girls started smiling again. Their confidence grew. They were happier playing. That's when I knew what the real problem was — and that AI could fix it.
The Answer
Not a better clipboard. A coaching system in your pocket.
ParentCoach AI was built for the coach who raised their hand when nobody else did. It gives every volunteer the practice plans, motion analysis, and player tracking they need to develop kids the right way.

Easy to use. Genuinely helpful for coaches. And fun for the players.
"The vision has always been to use AI in a way that hasn't been imagined before — not for elite athletes, but as a real coaching partner for the person who shows up because they care about kids. Easy to use. Impactful for coaches. And genuinely fun for the kids. If we do this right, every volunteer coach who raises their hand gets a system behind them that makes them great."
KM
Kerry McConnon
Founder, ParentCoach AI · Coach, Pirates 10U · Vienna, VA
"Youth sports has a coaching gap that nobody has ever tried to close — until now."
The Problem

7.5 million coaches.
Almost no support.

The coaching gap is real — and nobody has addressed it. Until now.

7.5M
Volunteer coaches in the US
Most are parents who raised their hand because nobody else would. They care deeply — but receive almost no formal training or ongoing support.
0
AI tools built for them
Existing coaching technology targets elite athletes and professional staff. Nothing practical exists for the volunteer running Tuesday night practice.
45M
Youth athletes whose development depends on them
Whether a child improves, stays engaged, and loves their sport often comes down entirely to whether they got lucky with their coach. ParentCoach AI changes that.

No sports science degree required. No hours of film study. Built for every team sport, every age group, and every coach who simply wants to help kids get better.

How It Works

Four steps.
Smarter coaching.

No sports science degree. No hours of film study. Just better practices and clearer progress — every week.

01
📹
Film Any Rep
Point your phone at any player, any sport. A swing, a kick, a set shot, a throw, a sprint — any movement any coach wants to improve. Takes 30 seconds.
🔍 View in the app
02
🤖
Get Clear Coaching Points
The AI returns simple, practical talking points — plus the Motion Mirror so players can see the difference themselves. No jargon, no confusion.
🔍 View in the app
03
🎯
Practice Plans Itself
Game results and AI findings automatically shape the next practice plan. No more blank clipboard — the game tells you exactly what to coach next.
🔍 View in the app
04
📤
Share the Progress
One tap sends parents a progress page showing their child improving all season. Shareable with grandparents and everyone who loves them.
🔍 View in the app
The Key Differentiator

The Motion Mirror

The most important thing we built — and nothing else in youth sports does it.

The left figure shows exactly how that player's body is moving right now — not a generic illustration, but a representation of their specific mechanics, their actual issue. The right figure shows the same movement done correctly. Kids see themselves. They instantly understand the goal.

A 9-year-old doesn't understand "your hip-to-shoulder separation timing is 0.2 seconds off optimal." They understand "that's me — and that's what I'm working toward." The Motion Mirror makes coaching visual, personal, and immediate.

🧒

Built to be fun for kids too. When a player sees their own movement represented as an emoji — and then sees exactly how it should look — it clicks instantly. No lecture needed. They want to fix it because they can see the difference.

This is what turns a well-meaning volunteer into a coach who can actually help kids improve.

See It in Action →
AI Insight · From last game
Hips firing before hands — costing power.
Jake M., Tyler C., Ryan B. · 3 players showing this pattern
How Jake Swings Now
🏃‍♂️
How It Should Look
🤸
💡 Hip Rotation Tee Work — already added to Saturday's practice. Lead hip clears before hands. 10 reps per player.
🪞 Analyze Any Player →
🎯 Build Next Practice →
📈 Track Player Progress →
Who It's For

Built for the whole team ecosystem.

Every role around the team gets a meaningful experience — coaches, parents, and leagues.

🎯
Head Coach
Coach with confidence from day one.
The tools you never had. AI practice plans, motion analysis, and player tracking that fit into the time you actually have. Spend less time guessing and more time teaching.
  • AI motion analysis for any skill
  • Practice plans built from game data
  • Team notifications — AI drafts, you approve
  • Player development tracking all season
  • Coach leaderboard and XP streak system
Everything coaches get →
👨‍👩‍👧
Parents & Families
Watch your child actually improve.
Real visibility into progress. See how your child is improving across the season. Share updates with grandparents and family in one tap. No app download required.
  • Player progress page — full season access
  • Motion Mirror journey across the season
  • Coach's personal notes on development
  • Share progress with grandparents and family
  • Team notifications automatically delivered
  • Full access for the whole family
See what parents receive →
🏆
Leagues & Organizations
Raise the coaching floor across your entire league.
Stronger coaches. Better retention. Give every volunteer a system that helps them succeed. Reduce burnout, improve player development, and give families a reason to stay.
  • League admin dashboard with all teams
  • Development scores across all coaches
  • Coach engagement and activity leaderboard
  • AI league insight — where to focus next
  • Co-branded experience available
Partnership options →
For All Team Sports

Not just baseball.
Every team sport.

The coaching gap exists in every youth league in America. The same coaching system works across the sports families already play. Start with baseball and softball, expand into basketball, soccer, and more — without learning a new platform each season.

⚾
Baseball
🥎
Softball
⚽
Soccer
🏈
Football
🏀
Basketball
🥍
Lacrosse
🏒
Hockey
🏐
Volleyball

One account. One system. Every team your family is on.

The Platform

Everything a great coach needs.

Built for the volunteer coach with a day job, game days to juggle, and kids counting on them to show up ready.

🪞
AI Motion Analysis
The Motion Mirror — mechanics made visible
Film any rep. The AI analyzes mechanics and creates a side-by-side Motion Mirror showing exactly how the player is moving now versus how they should move. Plain language. No jargon. Kids get it instantly.
🗂️
AI Practice Planning
The game tells you what to coach next
After every game, the AI builds the next practice around the biggest opportunities. No more blank clipboard — the game tells you exactly what to coach next.
📈
Player Development
Season-long progress every family can see
Every player's mechanical progress tracked all season. A swing journey parents can actually see. Shareable with grandparents and family with one tap — no app download required on their end.
🔔
Smart Communications
No more group-text chaos
Weather alerts, game reminders, and practice updates drafted for you. Approve and send in one tap. Less group-text chaos. Fewer parents left wondering.
👨‍👩‍👧
Team Parent Role
Let a parent handle scoring so you can coach
Invite a Team Parent to run the live scorebook and capture highlights on game day. They see only what they need. You stay focused on the sideline.
🔄
Works With What You Have
Keep using GameChanger and other apps
Keep score in ParentCoach AI or continue using GameChanger and other tools you already use. The AI coaching layer still works — the data is what matters, not where it came from.
The Bigger Picture

One platform. The whole youth sports ecosystem.

ParentCoach AI doesn't just help individual coaches — it strengthens every link in the chain, from the organization down to every player on every team.

🏆
Organizations
Equip every coach in your program
One license activates every volunteer with the tools, plans, and insights they need.
→
🎯
Coaches
Develop players with AI-backed plans
Practice plans, motion analysis, and coaching points — built from each game's actual data.
→
📈
Families
See their child improving all season
One tap shares a clear progress story with parents, grandparents, and the whole family.
→
🔄
Result
Better experiences. Stronger leagues.
Kids who improve stay in the sport. Families who see real development come back next season.
Better-equipped
coaches
Developing
players
Connected
families
Stronger
organizations
🏆 Leagues & Organizations — see the full platform overview →
Early Feedback

Coaches who've used it say the same thing.

Real comments from volunteer coaches testing the early version.

"
I finally stopped guessing what to work on at practice. The plan is waiting for me after every game.
Youth baseball coach · 10U
Early access tester
"
The Motion Mirror is the first thing that actually clicked for my players. They see it and immediately understand what to fix.
Girls softball coach
Early access tester
"
Parents love the progress updates. I used to spend half my week answering "how's my kid doing?" texts. Now I just share the link.
Volunteer basketball coach
Early access tester
Want to see it yourself? Live demo available →
Early Access

Be the first coach
in your league.

We're opening early access to a limited number of teams. Get the tools, help shape the product, and give your players a better season starting now.

No credit card. No commitment. Just early access.
Prefer a quick walkthrough? Book a 15-minute demo →
Built for volunteer coaches. No long contracts. Cancel anytime.
League or Organization Partnership → Read the Full Story →